Structure, thinking, and execution across real and concept projects.
This page shows both real client work and concept projects. Each is clearly labelled. The goal is not to showcase aesthetics — it's to show how I think about structure, user flow, trust, and conversion.
KaliteSAN
Bilingual B2B website build — Food safety consultancy, Turkey-based, internationally oriented
KaliteSAN's founder is a food engineer with over ten years of hands-on food safety auditing experience. Before this project, the business had a single self-made page with no separate About, Services, or Training structure, no English-language presence, and none of that credibility showing up anywhere on the site.
The project was a full bilingual rebuild: five pages in English and Turkish, a founder credibility section built around a real career timeline, GA4 and Search Console added early in the launch window, and a Consent Mode v2 cookie system built to align with both KVKK and GDPR.
What the old site had
- One page, one language — no About, Services, or Training structure
- Founder's 10+ years of audit experience never appeared on the site
- No English content for international, export-facing supplier audiences
- No analytics, no Search Console measurement, no consent/compliance layer
What was rebuilt
- Home, About, Services, Training, Contact — full structure, EN + TR with reciprocal hreflang
- Founder credibility section built on real career history — not generic stock copy
- GA4 + Search Console verified early in the launch window
- Consent Mode v2 + bilingual cookie banner + Privacy Notice/Aydınlatma Metni, aligned with KVKK and GDPR
Not a visual refresh — a full bilingual rebuild that puts ten years of real audit experience where a prospective client can actually see it.
"Caglar rebuilt our website from the ground up. I'd put together a basic draft site myself before that, but it didn't reflect our actual experience or credibility. Caglar ran a full competitor analysis, then built a proper multi-page site in both English and Turkish, structured around my 10+ years of hands-on food safety auditing experience rather than generic content. Beyond the design, he handled everything technical — Google Analytics setup, SEO structure, and compliance work covering both KVKK (Turkey) and GDPR (Europe) with a proper cookie consent system built to each standard. He was fast on every revision and clear throughout the whole process. I'd recommend him to anyone who wants a website that's actually built to be trusted, not just to look nice."
Akturk Handyman Services
Local handyman & small electrical services — Rickmansworth, Hertfordshire
Akturk is a local handyman and small electrical business in Rickmansworth. The previous site was a generic single-page GoDaddy template — placeholder-style copy, no distinct service pages, and no real path to enquiry beyond a basic contact form.
The rebuild is a 6-page static site — services split into handyman work, small electrical jobs, and emergency repairs — built around a WhatsApp-first enquiry flow, to give local customers a direct messaging path.
What the old site had
- One generic template page, no distinct service pages
- No local business schema or structured SEO foundation
- No WhatsApp or click-to-chat — a basic form only
- No usable project-photo proof in the archived version
What was rebuilt
- 6 pages: Home, Services, Small Electrical Jobs, Handyman Services, Emergency Repairs, Contact
- WhatsApp sticky button as the primary contact path, on every page
- LocalBusiness schema on the homepage; FAQPage schema on two key service pages
- Real job photos used throughout the site — no stock imagery
A local trade business needed a site that matched the quality of the actual work — not a template that could belong to anyone.
A full case study for this project will follow once there's more live usage data to show.
KZE Organic Beauty
Full storefront rebuild — Organic skincare, UK
KZE is a UK organic skincare brand with a genuine product and a real customer base. The existing storefront was live — but it wasn't working. Products were listed without purchase intent. The URL structure had accumulated years of archive and filter clutter. The checkout flow had no clear path. The store looked like a shop but didn't behave like one.
The project was a full rebuild: new information architecture, a cleaned URL set, a custom Node.js storefront with Stripe checkout, and a page structure designed to support product discovery and buying decisions from first arrival to completed order.
What the old site had
- Products listed, not presented — no discovery or purchase flow
- URL structure polluted with archive, filter, and parameter pages — Search Console showing crawled-but-not-indexed signals across key pages
- No checkout — no direct purchase path from the storefront
- No trust layer — no About, Ingredients, or brand story pages
What was rebuilt
- Homepage, shop, 3 category pages, 8 product pages — full structure built in Node.js
- Cart, checkout, order confirmation — guest-first Stripe flow, tested live end to end
- URL set cleaned: keep / 301 / drop decision applied across the full domain, crawl target controlled
- Trust and legal pages added — About, Ingredients, Returns, Privacy
This isn't a visual refresh. It's a structural rebuild — cleaner architecture, a controlled crawl target, and a purchase flow that was tested live on production before handoff.
"He took the time to understand the brand and what we actually needed, and delivered a clean, well-structured site that presents our products properly. The process was straightforward and communication was clear throughout."
Cimax
B2B website — Technical solutions business
Cimax operates in the technical solutions space — a sector where websites are often cluttered, jargon-heavy, and structured for internal logic rather than for the decision-makers who need to understand and act on what's offered.
The project was a full website build focused on simplifying a complex offer, improving navigation clarity, and building a more credible digital presence for B2B enquiries.
The brief
- Complex offer presented without clarity or hierarchy
- Navigation structured around internal categories, not user needs
- No strong path toward demo or quote enquiry
- Digital presence didn't reflect the quality of the business
What was built
- Structured navigation built around solutions and use cases
- Clear solutions hierarchy for decision-maker audiences
- Expertise and track record surfaced throughout
- Stronger path toward demo request and quote enquiry
The result is a more professional, clearer digital presence that communicates the offer accurately and supports the next step for prospective clients.
"Caglar understood the brief quickly and didn't overcomplicate things. The end result is clean, clear and does the job properly. Happy with it."
The projects below are concept builds, not live client results — they show how I approach structure, trust, and conversion for a given sector.
London Dental Clinic
Conversion concept — Healthcare, London
This concept project was created to demonstrate how a private dental clinic website can be restructured for trust, clarity, and enquiry flow. It is not presented as a live client result.
Service businesses in healthcare often have strong demand but weak digital conversion. Visitors arrive with intent but leave without acting — not because the offer is wrong, but because the website doesn't support the decision. This concept addresses that directly.
The common problem
- Homepage doesn't communicate what makes the clinic different
- No clear path from arrival to appointment
- Services buried in generic copy
- No trust signals visible above the fold
What the concept addresses
- Clear positioning and service hierarchy from the first screen
- Structured journey from awareness to booking enquiry
- Trust signals placed at key decision points
- Strong, specific calls-to-action on every page
This is how I think about service-business conversion. The same structural logic applies to any business where enquiry volume depends on the website doing its job.
Kaplan Security
Conversion concept — Security systems, London
Security companies in London operate in a trust-driven market. Clients are making decisions about who protects their property, their business, or their family — and they're doing it largely through a website. Most security websites fail to communicate credibility, use generic imagery and hollow copy, and give visitors no clear path toward enquiry.
This concept addresses that directly — establishing authority and professionalism from the first screen, and building a logical, low-friction path from arrival to contact.
The common problem
- Generic copy that doesn't communicate expertise or reliability
- No credibility signals — no accreditations, track record, or social proof
- Services listed without explaining who they're for or why they matter
- No clear next step — visitors can't easily make contact or request a quote
What the concept addresses
- Authority established immediately — positioning, certifications, and experience above the fold
- Services structured by use case, not internal category
- Trust signals placed at every key decision point in the page flow
- Clear, repeated calls-to-action that make enquiry the obvious next step
In a sector where trust is the product, the website has to earn that trust before a single conversation takes place.
How this page works
Concept projects show how I think about structure, user flow, and conversion. Real projects show actual builds delivered for clients. I will always be transparent about that distinction — concept work is clearly labelled as such, and real work is presented accordingly. I won't claim a live result from a concept, and I won't obscure what was actually built and shipped.
Want this level of clarity and structure for your business?
Tell me about your website and what it's not doing. I'll show you exactly where the problems are.